U.S. Market Development & Consulting for Spanish Wines & Spirits.
Strategy, positioning, distribution and hands-on market development on both sides of the Atlantic.
What We Do
We help wine and spirits producers enter, position and grow their brands in the U.S. market.
Our work combines strategic consulting with hands-on market execution — from evaluating market potential and defining pricing and positioning to identifying distribution partners, supporting sales teams and developing accounts.
We can work as a long-term market partner, as an extension of a producer’s international team, or on specific consulting and market development projects.
U.S. Market Entry Strategy
Brand Positioning & Pricing
Importer & Distributor Strategy
Portfolio & Market Evaluation
Sales Team Support
Account Development & Market Visits
About us
We are Jorge Martínez Escudero and Carolina Toquero, from Valladolid, Spain, a region deeply rooted in wine culture.
Since 2014, we have worked between Spain and the United States, helping Spanish wines and spirits enter and grow in the U.S. market through real market presence, long-term partnerships and a carefully selected portfolio.
Unlike traditional consulting firms, we do not work from a distance. We spend most of the year inside the U.S. market, working directly with distributors, sales representatives, buyers and accounts.
This combination of strategic perspective and everyday market experience allows us to provide advice grounded in what is actually happening in the market.