We build the right brands, not big portfolios
We take Spanish wines and spirits into the U.S. market with the right strategy, partners and real presence
Built in the Market
We work hands-on with producers to build long-term growth through clear positioning and real execution.
What we do
We are actively in the U.S. market every day, working closely with our distribution partners, with a strong focus on the East Coast.
We build positioning, not just distribution
Who we are
We are Jorge M. Escudero and Carolina Toquero, from Valladolid, Spain, a land of wine.
Since 2004, we’ve worked between Spain and the U.S., staying close to how both markets actually move.
Our decisions are shaped by years in the U.S. market, understanding what works and what doesn’t.
We focus on brands with a clear identity and a natural fit with the U.S. market.