Swimming between wines, spirits & stories
US market development for Spanish wineries and spirits
Wanda International develops and executes US market strategies for Spanish wineries and spirits brands.
We work hands-on with producers to build long-term, sustainable growth in the United States, combining strategic vision with on-the-ground commercial execution.
A strategic bridge between Spanish producers and the US market
At Wanda International, we act as strategic partners for Spanish wineries and spirits brands entering or expanding in the US market.
We work closely with producers, importers and distributors across the United States, Puerto Rico and the Dominican Republic, aligning strategy, positioning and commercial execution.
Our role goes beyond representation: we support market entry, strengthen distribution, and help brands grow with consistency, control and long-term vision.
What we do
We do not represent overlapping brands or competing products.
We believe focused portfolios create stronger brands and better results
US market strategy and expansion / Importer and distributor development / Pricing, positioning and portfolio structure / Sales activation and trade support / Market visits and presentations / Ongoing reporting and follow-up
Our Story
We are Jorge M. Escudero and Carolina Toquero, born in Castilla, a land of wine.
Since 2004, we’ve lived between Spain and the U.S., connecting both worlds through wine and spirits.
Living between Spain and the US allows us to stay close to the market, understand its dynamics firsthand, and support our partners directly where decisions are made.
At Wanda International, we don’t just sell — we live what we share.
We partner only with producers we believe in, focusing on authenticity, quality and lasting relationships, one glass at a time.